In this episode of Unseen Impact, Rory Pendergast and his co-host Kerrie explore the unsettling situation of finding your child’s image used by a company without permission. At first, it feels like success—proof that dreams of modeling or recognition have come true. But the moment shifts as questions arise: How did they get that photo? Who gave them permission?

Rory breaks down the legal framework behind “use of likeness,” a law that protects individuals from companies profiting off their photos, voices, or videos without consent. He explains how these cases often become a battle between everyday people and powerful corporations, and why knowledge of your rights can turn a seemingly small violation into a strong legal case.

At its heart, the episode is about control, dignity, and justice. What may seem minor—an image on a poster—represents a much larger question: who gets to decide how your story, your face, and your identity are used?

Listen to more episodes at olasmedia.com.
Need help? Contact Rory and the team at rorylaw.com for a free consultation.

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