August 28, 2025

Behind the Brand: March and Ash’s Hidden Hustle

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“There’s no way I thought I’d end up selling more weed than anyone I used to buy it from growing up.” - Anthony Astolfi

On this third insertion of the March and Ash spotlight, Mr. Wowzer and Mercury Uni X sit down with two of the driving forces behind California’s premier retailer: Anthony Astolfi of Blue Yellow and Charlotte Daciolas, operations and compliance coordinator at March and Ash.

From the early marketing hustle to building out full e-commerce systems before the rest of the industry caught on, Anthony shares how tech, branding, and a little East County grit helped launch a game-changing cannabis operation. Meanwhile, Charlotte walks us through the real backbone of the business—compliance, logistics, and staying cool under metric pressure.

But this episode isn’t just about business—it’s about culture. The March and Ash team didn’t just build a company; they built a family. Many of their corporate team members started as budtenders, including Charlotte, who reflects on the grind, the learning curve, and her next steps—possibly law school.

If you’ve ever wondered what makes March and Ash different, or how a local crew turned regulation into innovation, this is your behind-the-scenes look. Tap in and hear how strategy, passion, and teamwork are keeping the California scene lit.

Listen now at olasmedia.com

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