Dr. Leroy celebrates 420 with two leading experts in the field of Cannabis and Social Equity. CEO and founder Danicka Brown-Frazier and Brand Strategist Olamiji (OH-la-ME-gee) Pearse of Greenish Brands join Cannabis Enlightened.
Greenish Brands is a Black women owned and operated, luxury apothecary that helps people manage pain, anxiety, sleep, and other ailments by curating premium CBD wellness products and accessories. Greenish not only sells products, but also intentionally collaborates with BIPOC and women-owned cannabis brands and hosts educational lifestyle experiences to build community.
Dr. Leroy talked to Danicka and Olamiji about how they teamed up to be advocates for social equity in the evolving Cannabis field, and how they are creating space for Black founders in the Cannabis business. “Oftentimes, based on our experience when we went, is white. There's just white men, you know, there's a lot of white people and you don't see any black people in this industry that is literally built on, you know, the backs of black people,” Danicka expresses. Definitely a conversation that needs to happen more often and louder!
Greenish Vibes was started in San Diego, and are now national leaders in the industry.
Episode sponsored by March and Ash.