Starting a podcast in 2026 might seem easier than ever but behind the scenes, it’s more complex than most creators realize.

In this episode, JC and Lina return to the mic to reflect on a tough but transformative 2025. From launching new shows and upgrading their studio to navigating projects that didn’t make it into the new year, they share an honest look at what it takes to build and sustain a podcast today.

They dive into the realities of growth and why some shows take off while others stall. In addition,they share the importance of preparation, consistency, and continuous learning in a rapidly evolving industry. From conferences and new technology to changing workflows and client needs, the conversation highlights just how much the podcasting landscape continues to shift.

They also introduce new services and creative approaches from Olas Media designed to meet creators where they are whether they’re starting from scratch or looking to scale.

If you’ve ever thought podcasting was as simple as ‘pressing record’, this episode offers a much-needed reality check—and a roadmap for doing it right.

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