The world’s tech industry is waking up to a new innovation hub—Tijuana. In this episode of Border Masters, we sit down with Maritza Diaz, CEO of ITJ, to explore how this border city is transforming into a global leader in software development, AI, and biotech innovation. While Silicon Valley has long been the go-to for top-tier engineering talent, ITJ is proving that companies don’t need to look further than Latin America to find world-class developers, AI specialists, and digital innovators. By fostering strong cross-border collaboration between Tijuana and San Diego, ITJ is creating high-impact jobs and helping international companies accelerate their digital transformation.

With a highly skilled workforce, lower operational costs, and proximity to major U.S. tech hubs, Tijuana is redefining the perception of nearshoring. Companies in biotech, medtech, and software development are turning to ITJ to build agile teams that can compete globally. The rise of AI is reshaping industries, and ITJ is leading the charge by training engineers in AI, data science, and machine learning. This is more than just software outsourcing—it’s about building a borderless, tech-driven future that benefits the entire region.

If you're a business leader, innovator, or software professional, this episode is essential listening. Discover why the San Diego-Tijuana border region is one of the most powerful and untapped tech ecosystems in the world. Listen now and explore more episodes of Border Masters: Olas Media.

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