Jessica “JQ” Quesada has a talent for transforming spaces and apparel into something unforgettable, and in Episode 220 of Cannabis Enlightened, Dr. Leroy sits down with her to explore how March and Ash has become a retail brand that stands out from the crowd. JQ, who began her journey as the very first concierge hire at March and Ash’s Mission Valley store, shares how she pivoted from a 15-year career in the restaurant industry to become the creative force behind visual merchandising and apparel for all ten March and Ash locations. From designing hats and shirts that subtly nod to cannabis culture, to shaping the in-store experience with clever layouts and local community touches, JQ’s approach blends style, functionality, and brand storytelling. She reveals how merchandising is more than just aesthetics—it’s about creating a consistent and engaging customer journey, whether someone is shopping for edibles, cartridges, or simply browsing the store. Even employees get in on the creativity, customizing their own uniforms and contributing design ideas that sometimes make it onto the shelves. For JQ, it’s a role filled with both artistry and logistics, and one that keeps her thinking seasons ahead. This episode offers an inspiring look into how fashion, branding, and cannabis retail intersect behind the scenes.